Making Your Own YouTube Content Strategy
If you own a sound file that you would like to have copyright protected on, then YouTube Content Identification can help you do this. It’s a new service that lets you register a unique URL for any kind of music or audio file that you own. In addition, if you own a trademark (or design) for an original piece of work, then this tool can help you too. When you enable Content Identification for a track posted on Repost by Sound Cloud, you will get paid whenever that song is being used on YouTube! You can upload the music or audio file to a Repost account, and when it gets listed as one of your own tracks, the money can start coming in!
For those who are just getting started building a brand, or getting established with their sound files, the best way to get started is to create content and let it flow naturally from there. Many brands get caught up in the step-by-step process of building their reputation, and when they stop recording new videos or uploading them, it can be difficult to move forward with the next step. YouTube, although a great brand building tool, can sometimes get in the way of the progress you’re making, especially if you want to add content regularly. This is where using Content IDs can help!
When creating video content, especially videos that are meant to be shared with the public, it’s important to make sure that you engage your audience. You want to come across as genuine and approachable, and this is possible through careful editing, which builds trust and engages your audience. There are many ways to do this, such as coming up with killer titles, interesting segments, and the perfect ending. If you’re not sure how to edit your videos, then Google is a great place to go because they have lots of helpful tutorials. Once you feel comfortable enough to share your work, then it’s time to build the trust of your audience and ensure that they will continue to visit your site for more of what you have to offer.
Your viewers deserve to know where your videos are, where they can find them, and when you make updates to your video content, you should update your viewers through either your Twitter or Facebook accounts. With YouTube, the best way to do this is through your Google+ account. By sharing your latest video and other clips with your friends, it will help to increase the amount of view time that you have on your channel. In turn, this will give your viewers more opportunity to watch time dedicated to your brand. YouTube views are generally short lived, so if you want to keep people watching your channel, you need to make sure that you keep your viewers engaged.
When it comes to filming videos, many people forget that they may not always be able to understand closed captions or view live chat. If you have a question or concern that you would like to be answered, then don’t hesitate to ask your viewers. If you can, record your video with a closed caption and then post the link to your social media profiles so that your viewers can get the added bonus of watching your video even without the help of closed captions. They may need to use their supplementary software in order to view the clip, but they’ll appreciate it if you included their ability to interact with you.
YouTube also offers a number of features that you can benefit from in order to maximize your YouTube exposure. One of the best is the addition of tags to your videos. You can add as many of these as you wish, but the important thing is that you use the right-hand side of the search engine to place them. This will ensure that your videos show up right along with the most relevant search results.
If you are new to YouTube, or if you aren’t sure about how you can gain brand awareness through YouTube, then a good way to increase your website traffic is by creating a storyboard. A storyboard is simply a series of screen captures you can quickly create and place on your channel. The purpose of a storyboard is to give your audience a visual idea of what your website is all about. By using graphics, text, and YouTube’s automated share tools, you can give visitors a visual look into what you have to offer on your website. If you use the right tools, then you can significantly increase your website traffic.
The final step to turning your YouTube videos into an online marketing campaign is to upload them to other websites and to social media accounts. You can do this by uploading the videos to your own site, to a social networking account, or to a blog. Your aim with these accounts is to drive your website and your brand name to a wider audience. The videos also have to be keyword-rich. For instance, if you’re marketing a children’s toy store, you don’t want to put the term “toy” in the title because you’ll be searching for something else, such as “child’s toys.” By making your videos SEO friendly, you will increase the chances that someone will find them when they’re searching through search engines, on YouTube itself or via social media.