Where Does a YouTube Masthead Ad Unit Go?
You’ve probably heard of YouTube and how it’s changed the way we watch videos. It’s free and has millions of members watching videos around the clock. That’s great, but what is the best way to get your video out there and into the community? What is the best advertising method for you? Today I’ll give you an answer and then some.
Let’s say you’re a webmaster of a very popular site. That means your site gets a lot of traffic. You may have also considered creating a Google AdSense account so that you can start making money with your site. Now you could advertise on any site including Google. But, your site would get less traffic and the ads you placed on those sites may not be as relevant to your audience or they won’t be as targeted.
So the question is, where does a YouTube masthead ad unit go? Well, first of all, consider that YouTube has become the second largest search engine behind Google. Every minute a new video is posted on YouTube, more than 400 million people view it. If you had a video that was highly relevant to your site’s audience, but didn’t have the demographics to make it successful then you probably wouldn’t see much traffic at all.
The key here is targeting your audience. You need to know who you’re trying to reach. So how do you do this? You research keywords that are closely related to your niche on Google and other search engines. Once you’ve found keywords you think your site will draw a lot of visitors, write a list of these keywords and submit your video to YouTube.
There are two places a YouTube masthead ad unit can go after you’ve posted your video. First, it can be posted on your own website. If you already have a website and haven’t built an email list of subscribers then you may want to consider building one first. This way when you have a new video published on YouTube it will automatically send an email to everyone on your list requesting that they watch the video.
Another place where a YouTube video ad unit can go is on your blog. Some blogs are better than others for video ads, so it’s important to find a blog that gets a lot of traffic and has a high page rank. In general, you need to try and target your videos to the demographic of the site itself. If your site is geared towards professional women, then a video on makeup may not be very well received.
You may also want to create a Facebook event or run an ad on your personal blog that you can promote to your friends and family. This way, the video ad will appear in the News Feeds of everyone on your friend’s list and anyone who are” Liking” your Facebook page. In addition to this, there are a variety of different social media sites where you can place a YouTube ad. You should also consider creating a Twitter feed that will allow you to post your videos directly to your profile page.
The most important thing is to ensure that your video ad is optimized correctly. If you don’t have the right keywords in the title and body of the video then it will not do you any good to promote it. You also need to try and get as many people as possible to view your video by posting it on as many different sites and social media outlets as possible. A YouTube masthead can be a great way to increase your online visibility and get a lot of exposure to your product or site.