YouTube Targeted Audience
The first thing you need to do in order to find the right YouTube audience is to know exactly who you are targeting. If you are a real estate agent looking to promote your services then you might want to write and submit videos about home buying, selling, or finding homes for sale. If you are trying to market your network marketing business or any other network marketing strategy, you will want to consider writing and submitting videos regarding the strategy or network marketing. You also want to have videos that target specific demographics. For example, my wife is a medical assistant so I would create videos on medical news, new medications, or anything that my target audience may be interested in.
Once you have determined who your target audience is you need to find the perfect YouTube video to reach them. There are a lot of different things you can do but one of the best is to utilize search engine optimization (SEO) in your video. YouTube is an amazing website that allows you to watch thousands of videos about any subject or topic. All you have to do is do a search for your niche and you will get results of the most viewed and visited websites. So before you even submit your video, make sure that it gets picked up in searches.
When you do keyword research, it will give you a list of all of the different keywords that are being searched for online. Once you have this you will want to find out what keywords are already being used by people in the YouTube audience. Use these keywords in your YouTube research because you want to make sure that your video is optimized around these keywords. It will make it easier for people who are searching for information about your niche to find you.
Make sure that you do not make your YouTube video too long. You want to keep it short and entertaining. Long videos load on mobile devices and slow the loading time of YouTube. If you find yourself with a very long video make sure that you make alternate versions that are less long so that you do not lose viewers.
As you watch the videos with your keyword research in hand, make sure that you check the title, description and tags for misspellings or typos. These are all things that will drive people away from your video. Also, when you are doing your keyword research to make sure to see how many times the words “video” and “watch” appear in the title, description and tags. This is called backlinking and can help you boost your rankings on search engines.
The most important thing to remember when making your YouTube videos is that you are advertising the product or service that you are trying to sell. People are not going to be attracted to a video that is simply going to promote a brand. You have to present information in a way that is entertaining and interesting. There is no point of having an entertaining video, if the point of it is to sell something. So work on getting your audience hooked on the content and the product or service that you are selling.
If you are not getting many views on your video then you need to make sure that you have your keywords in place. The title of your video, description and tags must always contain your targeted keywords. The video directory that you submit your video to will have an option to automatically include your target keywords. This is another way to get people to discover your videos.
When you are creating your YouTube video, make sure that you take the time to research the people who will most likely want to view this particular video. The video directory will have a list of people that have viewed the same video that you have. Spend some time studying these people and their interests so that you can create a video that will be most appealing to them. This will ensure that your audience is a big plus with YouTube.